Examples of features and amenities for your real estate listing description:
Home features and amenities
- Chef’s kitchen
- Dedicated home office
- Corner lot
- Hardwood floors
- Front porch or deck
- Bonus room
- Spacious family room
- Outdoor kitchen
- Fenced-in backyard
Neighborhood features
- Excellent schools
- Close to shops and restaurants
- Walking distance to parks
- Well-maintained homes
- Safe and quiet streets
- Convenient public transportation
- Easy freeway access
2. Get inspired by other standout listings
In addition to bouncing ideas off your agent, hop online to study standout listings already published on the MLS. Tchobanian keeps a file of creative listings he turns to for inspiration when writing new descriptions.
Here’s one for an upscale property in his area:
Picture yourself living on the second fairway of a Tuscany golf course on a premium lot in a gated community. This home is truly made for both entertaining and everyday living, with plenty of space and fabulous views. Enjoy an open floor plan, high ceilings and a chef’s kitchen with stainless steel appliances, plenty of cabinets and a roomy pantry.
The heart of this home, the kitchen — with adjoining dining and family rooms — make it ideal for gatherings. Walk outside to your backyard oasis, an east-facing paradise with stretched patio and captivating golf course and mountain views. This property is immaculate, well-cared for, and ready for new owners. Welcome home!
The first sentence of the listing invites buyers to imagine themselves living in an attractive golf community. It then reels them into the rest of the listing by capturing the property’s most appealing features through carefully selected descriptions: open floor plan, high ceilings, stainless steel appliances, chef’s kitchen, backyard oasis, stretched patio, mountain views.
Note that the copy skips dry facts like square footage and the number of bedrooms. While this information is useful, it doesn’t conjure up vivid images that bring the home to life. Plus, it’s already available in your listing’s data fields.
You want to capture someone’s attention in the first few seconds so they’ll keep reading.
3. Craft an attention-grabbing headline
Some real estate listings omit headlines. But going without one is a missed opportunity to get more people to click through to your ad. It’s worth taking the time to sum up one or two of your home’s most appealing characteristics in a concise, punchy title.
“You want to capture someone’s attention in the first few seconds so they’ll keep reading,” says Tchobanian.
Maybe your home is one of a handful of coveted bungalows on the market in a sought-after neighborhood. Convey that with a headline such as: “Rare Gem: Bright and Spacious Bungalow in Desirable Sycamore Park.”
