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What does all this mean for home sellers?
Here are a few ways home sellers could benefit from the 2026 housing market:
Pricing slightly below market value drives urgency
In an uncertain market with early signs of rebalancing, pricing your home strategically could help close a sale. According to top agents, a price slightly below the market could be the winning strategy in 2026, and an openness to negotiate could be a good move.
“Just setting a price and hoping it sells with multiple offers doesn’t work anymore,” warns Allan Konnagan, a top agent in Dayton, Ohio. “Seller-paid concessions are also being used more than before.”
“Sellers need to take an honest look at the condition of their home and choose a list price based on recently sold comps (comparable nearby homes) of similar condition,” advises Cameron Walker, a top-rated agent serving Huntsville, Alabama. “You can have the lowest-priced home on the market and still be overpriced.”
Prep your home to present a turnkey property
With the majority of buyers looking for turnkey properties, doing a pre-listing inspection, conducting minor fixes, and documenting everything could be the make-or-break move in selling your home in 2026. Agents also suggest addressing deferred maintenance, decluttering, and handling high-impact cosmetic fixes.
While you’re making these fixes, create early demand for your property. “Shift from simply listing to pre-marketing. Sellers who build demand before going live — through coming-soon campaigns, Private Exclusive exposure, targeted buyer matching, and polished presentations — enter the market with momentum, stronger showings, and better offers. In 2026, demand creation will beat passive listing every time,” shares Florida agent Philip DeCarlo.
Ease homebuyer fears by offering concessions
The top homebuyer fears in 2026 are affordability or high monthly payments (55%) and overpaying (18%) for a property. With strategic pricing and offering price incentives, sellers can entice buyers to push through with the home sale.
Rich Dolph, an agent serving Colorado’s buyer’s market, suggests proactively offering rate buydowns or closing cost assistance. “Offer buyers a 2/1 rate buydown from day one. Don’t wait for buyers to ask — lead with ‘Move in today at 4% instead of 6%.’”
What does all this mean for homebuyers?
Many prospective buyers who sat out the 2024 and 2025 housing markets are eager to make the attempt. However, affordability will still be a major concern, especially for first-time homebuyers. To get a better deal, it may be beneficial to consider the following strategies:
- Compromising on some wants: You may not get the exact home size, amenities, or upgrades that you want, especially as home prices remain high. Working with a top-performing real estate agent can also increase the likelihood of your offer being accepted. Use HomeLight’s agent matching service to get referred to two or three top agents in your area who best suit your home-buying needs.
- Broadening your search area: This works incredibly well if you can work remotely. If you consider alternate locations and neighborhoods, you may find an affordable home more successfully.
- Exploring first-time home buyer assistance programs: We’ve put together a handy guide to first-time home buyer programs to help you get a foot on the property ladder. While several of these programs are available to homeowners across the country, you can learn more about state or city-specific programs by consulting a mortgage professional.
- Getting pre-approved for a mortgage: Before you begin your home search, you should get pre-approved for a mortgage to figure out how much house you can afford. (Hint: HomeLight’s Affordability Calculator can give you a general idea.) A mortgage preapproval is based on your finances and a credit check. Homebuyers with preapprovals are more attractive to sellers as it’s less likely that their financing will fall through once they submit an offer on a home.
Growing trend of digital real estate services
Digital real estate services, particularly AI, are changing how the industry operates. 80% of agents surveyed in our recent AI report, said that they use AI tools to generate listing descriptions or marketing copy.
“My AI Assistant helps make phone calls to all of my leads (buyers and sellers) and to showing agents to get feedback,” says Chattanooga, Tennessee, agent Paul Avratin.
“It’s also taking incoming texts and calls for info on my listings from my riders on my signs. I love how I can make the remarks about a home sound so much better than when I try to write them myself.”
More and more, consumers are taking advantage of fast, simple, and convenient online services, like those that HomeLight offers:
- Home Value Estimator: Get a ballpark idea of what your home is worth by answering a few simple questions.
- Affordability Calculator: Figure out how much home you can afford based on your income, savings, debts, credit score, and more.
- Net Proceeds Calculator: Estimate the cost of selling your home and how much you could earn from the sale.
- Agent Match: Connect with two to three top-performing agents in your desired market who fit your home buying — or selling — needs.
- Simple Sale: Get a competitive, all-cash offer for your home and close in as few as 7 days, with no repairs or prep work required. To get started, answer a few questions and you’ll receive a no-obligation offer in about a week.
- Buy Before You Sell: Unlock your home’s equity to purchase a new home with all cash and no contingencies. Sell your current home vacant with less hassle. Program available throughout the U.S. Visit our site or ask your agent about HomeLight Buy Before You Sell.
- Closing Costs Calculator: Get an idea of what your total closing costs will be when purchasing your dream home.
Another digital real estate service that continues to impact the industry is iBuying. iBuyers (the “i” stands for instant) have been around since the 2010s and are a solid option for home sellers seeking fast cash offers.
Unlike We Buy Houses for Cash companies, which tend to purchase homes as-is and pay around 70% of market value, iBuyers like Opendoor and Offerpad look for homes in good condition and pay around 85%-95% of market value while charging fees for their services.
